beachclub success story

A Huge success story

In the municipality of approximately 7000 inhabitants in Pointe-Calumet there is a tropical paradise and the largest outdoor club in the North America called the Beachclub. In 2015, major renovations transformed the original club into a modern and awesome beach party location. With palm trees, a large stage for major events and a pool in the shape of a ‘Y’, the Beachclub can welcome 12 000 to 15 000 thousand people. The family business is composed of two brothers, Oliver and Julien Primeau and their father who work with the original founder Mr. Pierre Touchette to ensure a proper transition over the next 3 years.

The biggest challenge for the brothers was changing the Beachclub to create a new image. They have worked very hard with a marketing team to change their reputation on many social media platforms. The results are outstanding with a 180k followers on their Facebook page. Since the opening weekend, with the performer Dada Life, the brothers have received only positive feedback.

With this success, many celebrities have visited the Beachclub club as special guests. When we mention celebrities, it could be anyone from Paris Hilton, The Kardashians, Tiesto, Sean Paul and others in spot light.

Before using Veloce, it was chaos

Jean-Louis Labrecque, the general manager and talent buyers for the Beachclub has worked with seven or eight different point of sale systems (POS) before using Veloce and he says before it was chaos. To optimize the club, the team has installed thirty-six stations Veloce POS stations with 21 alcohol pouring systems known as the VelMIX. The team has registered between 20 000 and 50 000 items sold on the same day.

Would you like to know how satisfied our customers are with our point of sale solution?
Watch this video and find out!

In May 2018, the popularity of Olivier Primeau helped to promote his own XOXO show, dating reality show on the TVA channel and Videotron.

At the end of 2018, the Beachclub announces the biggest hip-hop festival in Canada for 2019 representing by the top of the crop: Cardi B, Future, Snoop Dogg and more.

Moreover, a Beach Day Every Day alcohol drink are available now in 6000 establishments in the Quebec province and a new clothing line collection is now available on the Beachclub website store. If you wish more details about this go to :

Congratulations to all of you and every day is beach day!